These are the domains where our collective has real density — people who have actually operated in them.
01
Informal commerce & economic inclusion
Hundreds of thousands of merchants operate outside any formal system: no commercial identity, no payment infrastructure, no access to credit or to organised markets. We back products that formalise without excluding — commercial identity, payments, market access, and the rights that come with them.
What we're looking for: Merchant tooling, micro-payment rails, informal-sector credit scoring, digital souk infrastructure.
02
Craft & creative industries
Moroccan craftsmanship has the material and the skill. What it lacks is product design, brand and a route to international shelves. Traditional craft, but modern — and priced accordingly.
What we're looking for: Craft-native brands, export logistics, workshop production tooling, design-led marketplaces.
03
Smart territories
Digital infrastructure stops at the city limits. Communes and villages run essential services — water, waste, tourism, civil records — on paper. We back operators who bring these online at a cost a rural commune can actually carry.
What we're looking for: Municipal service platforms, resource metering, rural tourism infrastructure, local civic tooling.
04
Education & skills
We already operate a tested pedagogy, including with under-18s: each session is a situation — a client brief, a problem to solve — and the technical tool is only the means. We back teams building on the same principle.
What we're looking for: Practice-based learning platforms, vocational upskilling, assessment tooling, Arabic and Darija-native content.
05
Artificial intelligence & agentic systems
Not model research — deployment. Agents that do real work inside real companies, automation of the administrative weight that slows Moroccan business down, and the documentation layer that makes it repeatable.
What we're looking for: Vertical AI agents, workflow automation, Arabic-language NLP, AI-native back-office products.
06
Blockchain & digital assets
Members of the collective have deployed digital-asset infrastructure for institutional actors. We are interested in the unglamorous half: custody, compliance, settlement, and the use cases where a distributed ledger is genuinely the right answer.
What we're looking for: Compliance and custody infrastructure, tokenised real-world assets, settlement rails, institutional tooling.
07
Energy & transition
Morocco has committed to a renewable trajectory at a scale that outpaces its industrial supply chain. The gap between the ambition and the engineering capacity is exactly where companies get built.
What we're looking for: Industrial efficiency software, renewable asset operations, grid and storage engineering, reconversion services.
08
Space & deep tech
Observation data is becoming cheap; the applications built on it are not. Agriculture, water management, urban planning and insurance all have unserved needs that satellite data can answer.
What we're looking for: Earth-observation applications, geospatial analytics, ground-segment tooling, deep-tech spinouts.
09
SaaS & MVP factory
A method more than a sector. We back founders who can compress the distance between a validated problem and a product people pay for — and who want the tooling and the discipline to do it repeatedly.
What we're looking for: B2B SaaS with an identified first customer, vertical software, products with a credible one-month path to production.
10
Community, media & growth
The collective built the first Moroccan professional digital community. Distribution is a durable advantage and it is systematically underbuilt in this market.
What we're looking for: Newsletter and community products, creator infrastructure, media businesses with a real business model.